Above all else, we ensure your customers have a great experience with us under the umbrella of your brand. We subscribe to the Net Promoter Score methodology with our surveys – and have seen great results!
Our Net Promoter Score tells us how likely a customer is to recommend our platform to their friends or family. It determines how many of your agency’s customers will encourage others to buy insurance through your agency.
How do we calculate this? NPS looks at the holistic customer experience, from interaction with the website and agents to prices and emails. By asking our customers to rate their experience from 1-10, we establish those in the 9-10 range as ‘promoters’, our most loyal customers. Customers who rate us a 7 or 8 are satisfied customers, but those between 0 and 6 are ‘detractors’. Detractors are customers who are unhappy with negative comments to say about us, although from a 5-6 may simply be those who are not excited enough to recommend us. Our NPS is equal to the number of promoters – the number of detractors, divided by the total number of respondents.
At Insuritas, we constantly look at our Net Promoter Score, as well as other customer feedback, and ask ourselves how we can do even better. After all, it’s your aisle.